After their successful Guerilla Ice Cream Installation at Selfridge's flagship London store, The Icecreamists have set up residence in a permanent space in Covent Garden, inviting you to �lick your addiction� with their boutique Icecreamists ice creams and cryogenic cocktails. The Boutique will be dispensing what is described as a �hallucinatory freezer cabinet of nitrogen-tipped vice creams and guilty pleasures�.
�Patients� will be offered a kaleidoscopic assortment of medications including an ice cream transfusion with a syringe, toast, flames, bombes, cold sweats, a baby�s bottle and liquid nitrogen.
Said Founder Matt O�Connor, �The Incubator Unit will cold-fuse the world�s greatest socialising agents � boutique ice cream and alcohol � in our very own operating theatre. The �Lick Your Addiction� programme celebrates an absurdist stream of consciousness with a satirical pastiche about the culture of addiction, celebrity, pop-culture and politics. Expect a provocative lick and satirical scoop with every mouthful.�
Interior design is described as evolving from the straight punk vibe in Selfridges to �industrial baroque and roll.�
